Archive Page 2
BMW
“Only an authorized repair shop has the right technology to take care of your BMW.”
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Santa Casa Hospital
“Show how noble you are. Donate blood.”
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Voto Magazine
“You look great after the surgery. I mean, it´s so good I couldn´t
tell you ever had one.”
(pay-off: “Everybody is sort of a politician now and then”)
“Your son is really gorgeous. And you´re such a generous father, right?”
(pay-off: “Everybody is sort of a politician now and then”)
“Nearly naked woman? I hadn´t noticed, honey.”
(pay-off: “Everybody is sort of a politician now and then”)
“We´re not breaking up, just taking a short break, you know?”
(pay-off: “Everybody is sort of a politician now and then”)
“Of course I noticed the new haircut, baby.”
(pay-off: “Everybody is sort of a politician now and then”)
“Excellent joke, boss!”
(pay-off: “Everybody is sort of a politician now and then”)
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Student Travel Bureau
“You never come back the same from a trip.”
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Ibeasa
“Trash and sewage are dumped directly into Brazilian rivers. The same ones where you get your drinking water from.”
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Technologica Sound Design
“Get the feeling voters have been aggressive lately? Go the extra mile with your next campaign jingle.”
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AACD
The TV commercials of this campaign show real scenes of a physiotherapy session held at AACD, an entity providing support to handicapped children. At the end, the following sentences appear on the screen:
Do as AACD patients do. Move our team with a small gesture.Contribute with as much as you can.
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Zero Hora
This campaign shows real statements made by people who are openly criticizing Zero Hora newspaper, listing very scathingly its paramount shortcomings and advocating that readers ought not to buy that newspaper.
At the end, there´s the signature:
There are lots of different opinions about everything.
A real newspaper must make room for all of them.
Zero Hora. All sides of life.
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Universitário
In Brazil, in order to get into College, you usually have to take College Entrance Exams at the individual schools, which are nothing more than huge sequences of multiple choice questions. Universitário is a preparatory school which gets students ready for this fearsome exam.
Throughout all the commercials of this campaign, we are about to describe typical situations pertaining to the lives of young people preparing themselves to take the college entrance exams. Here are some of them:
Three friends agree to study together. The girlfriend of one of them arrives before they get to it and she kisses him. The boyfriend comes up, and he asks what is going on. Answers come up on the screen very similar to the way it happens during the college entrance exams:
a) Quick, she’s choking!
b) Ba, be, bi
c) I hope this won’t spoil our friendship
And so on.
ll the films made for the campaign sign off with the slogan: Hard? Life is hard. College entrance exams? We’ll manage.
Near the climax, a young woman calls her boyfriend by the wrong name. The young man asks indignantly who that other guy is.
a) Pete? No. I said my “Sweet”
b) Stop the world because I want to get off
c) I was just testing to see whether you were paying attention to me
And so on.
All the films made for the campaign sign off with the slogan: Hard? Life is hard. College entrance exams? We’ll manage.
A young lady tells her boyfriend she is pregnant, and she asks what they are going to do about it. Answers come up on the screen very similar to the way it happens during the college entrance exams:
a) What do you mean, us?
b) Who’s the lucky guy?
c) My mom loves children.
And so on.
All the films made for the campaign sign off with the slogan: Hard? Life is hard. College entrance exams? We’ll manage.
After the soccer game, two young men are talking in the showers. One of them asks the other: “Have you noticed that I think of you as, like, more than a friend?”
a) I no speak your language
b) How is your sister doing?
c) Careful, my boyfriend is jealous
And so on.
All the films made for the campaign sign off with the slogan: Hard? Life is hard. College entrance exams? We’ll manage.
The first time in bed with a new girlfriend, the boy can’t get it up. She asks if everything is OK.
a) This didn’t happen to me yesterday
b) So much training for nothing
c) Care to play cards?
And so on.
All the films made for the campaign sign off with the theme: Hard? Life is hard. College entrance exams? We’ll manage.
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